Example Uses of the Targeted Content Widget
The following table shows examples of how you might use the Targeted Content widget.
|
Your Situation |
Strategy |
If condition = true, Targeted Content widget displays |
|
Your jewelry store is promoting gold necklaces |
You create a hyperlink with a Campaign ID of gold. For example http://www.mystore.com/product.aspx?cid=gold. In the Targeted Content widget, you set the condition URL Parameter CID contains gold. |
A ContentBlock widget that promotes Gold necklaces |
|
You're promoting a race to NASCAR fans |
Your site has a membership group for NASCAR fans, and anyone visiting the site can join. In the Targeted Content widget, you create a condition If user is in Group NASCAR. |
A WebCalendar widget that lists upcoming NASCAR races |
|
On Sunday Feb. 28, you are running a sale: all couches are 50% off |
In the Targeted Content widget, you set the Date is 2010-02-28. |
A TaxonomySummary widget that lists all couches and the discounted price |
|
Display the "Engineering" Community Group's activity stream to its members |
You have a Community Group for the Engineering Department. In the Targeted Content widget,set User is In GroupEngineering. |
An Activity Stream widget set up as follows: ObjectID= ID of the Engineering group FeedType = Community Group |
|
If the referring page is a Search Engine, and its keywords include Pizza you want to show a list summary Pizza shops. |
Assumes your content includes restaurant listings, and taxonomy categories are applied to this content. One category is pizza. In the Targeted Content widget,set Search Engine Keywords is Pizza. |
A TaxonomySummary widget that lists all content assigned to the category Restaurants > Pizza |
| If a site visitor's Facebook profile "likes" Sony, display Sony products. |
In the Targeted Content widget, you set the condition Facebook Info: Likes contains Sony. |
A ContentBlock widget that promotes Sony products. |
